First, you need to figure out how you are going to get people coming to your website!

If you don’t, then your website will sit there without anyone ever seeing it.

What are your customers searching for in the search engines?

This is first question I ask before doing any website.

In most cases, what happens is a website is thrown up then they work out that no-one is coming to it.

The result? A total waste of money.

Usually, what happens next is crazy…

They get another website designed, still with the same problem!

With no plan of:

1. How they are going to get visitors from the search engines.
2. What action they want to happen on their website (ie. a logical flow – grab attention, build trust, provide enough information then tell them to contact you!)
3. And no actual way of measuring how effective their website is, and optimising it further over time

Here’s where I come in..

I can save you a LOT of money since I can get your website designed:

1. That will get you more and more visitors over time from the search engines
2. With a great content management system you can use to update your website yourself whenever you want
3. With the latest internet marketing tricks to make your website SELL!

So, if you are interested in our all-in-one web presence package, the next step would be to send me a message and set up time to have a quick chat about what I can do for you.

I’m looking forward to hearing from you.

Without the basics, you will fall flat on your face no matter what you do online so its important that you at least know several key mistakes that most businesses make when creating their website.

If you start at the beginning and get everything right from the start it makes it so much easier to get people to your website.

What I will cover in 30 minutes is the basics, everything you need to know about keywords, online market research and how to apply this to your website.

I have never done free consultation calls like this before and this is of at least £50 value being given away, I want to do this so that you can see results in getting more customers so that I can help you further with my paid coaching.

I won’t hold anything back – anything you want to know about internet marketing and SEO that fits into 30 minutes I will teach you.

Whether you have an existing business or want to create a business and want to learn the most powerful market research technique you can find, book your call by filling in the form below.

I will only be doing 10 of these calls strictly first-come first-served.

I’m available to take these calls between 10am-9pm – give me a couple of times and dates when you will be avaliable and I will get back to you with a confirmation.

So fill in your details below for your free training call:

You can communicate with the millions of people on twitter easily just by searching for people that actively are looking for solutions to a problem you can solve. You can communicate with prospective customers and build a list of followers that you can send messages to en-masse.

If you don’t use twitter, you will be left behind in the dust as more and more people and businesses use and sign up for twitter accounts.  People that tend to use twitter are more web-savvy as well, and spend more money online than the average person who uses Facebook.

Twitter is a simple social networking site based on 140-character messages called ‘tweets’.

You can follow people and people can choose to follow you.  For people that you follow, as twitter is based on a timeline you can see the latest messages posted by these people, as well as replies from anyone who replied to your tweets.

To get started, first of all, sign up for an account – its really easy, just fill in your full name, username, password and email on this page: https://twitter.com/signup – be sure to pick a good username as this is what your public address is shown as ie a username of myusername would show as http://twitter.com/myusername).

If you can get the keywords within your niche as a username, register this name as people searching google for those keywords will usually find your twitter account within the search results.  Otherwise, you can register your company name or personal name – there is no limit to the number of accounts you can register – I have about a dozen twitter accounts for different websites and niches so don’t be afraid to do this, and actually I recommend it – sign up for a personal one and a business one.

If you have different products, creating a twitter account for each of them can be a great idea if you can use keywords related to each of those products within your username. An example of this would be http://twitter.com/seoservicesinscotland for keywords “seo services in scotland.”

Now, once you have signed up for your twitter account, now go to the twitter search at http://search.twitter.com/ and search for a topic related to your product.  Now this is where the power is within twitter – you will see who has mentioned that particular topic.

You can gauge how popular your topic is by looking at how quickly the results are updated, if it is every few seconds then it is really popular, otherwise if you see a topic every day or so then its not that popular but you can still follow-up and reply to each of those messages with a kind message about how this product will help you in such and such a way with a link back to your website.

Once you get replies within your timeline you can then reply to those and keep the conversation going, it is important that you keep everything as natural as possible so do follow-up and follow those who you send messages to as these are important potential customers – you want to see what else they may be interested in that is related – you might even begin to build a profile of your potential customers and get to know them better.

Re-Tweeting is just saying that you found this snippet useful and want to tell everyone on your followers list about it.  Both replying and retweeting is easy, just press the link next to each post which says retweet or reply, enter your text (for reply only) and hit the Tweet button.

One other thing you should know about twitter is this: because your messages have a maximum of 140 characters, you should use a url shortening tool which turns a very long link address to a short one.

One service you can sign up for is http://bit.ly/ which is recommended by twitter.com – it even tracks how many clicksthroughs you have recieved for each of your shortened links.

Bit.ly is simple to use, once you sign up at http://bit.ly/a/sign_up (enter username, email and password then hit sign up)

Then enter your link into the textarea within bitly, then press the enter key, it will then automatically convert your link to one which is shorter for example: http://bit.ly/bEmOwV

Paste this in with your message on twitter for example:

Hey @username, I know you are looking for X widget so check out our website here as we luckily have some in stock: http://bit.ly/bEmOwV

One other thing: the more people that you follow within your niche, the more people that will end up finding you and following you.

Also, twitter is not all about self-promotion – you want to provide some useful content and interesting information as well as get involved in conversations.  Just posting some messages and hoping someone will find you isn’t really going to work, you need to get active and post a few messages every day – I would say that 20% promotion to normal everyday ‘tweets’ is acceptable.

So Get Tweeting, Don’t Wait!

PS.

Here is our twitter account so you can follow us:

http://twitter.com/metabinltd

Who am I speaking to?

Yes – YOU! I’m speaking to you – And you are speaking to your customer.

That is why you must understand who your customer is.

If you are speaking to the wrong person then you loose business, its simple as that!

I’ve seen nurseries that sell to children rather than parents! - The purchaser is the parent, not the child.

I’ve seen family cars being sold like they are elite sports cars!  Instead of talking about the safety features that most parents will be concerned about.

I’ve also seen people talk about how great their company is and how great they are when all the customer is looking for is a solution to their problems.

This is only one mistake that many, many companies make.

Another is the website isn’t selling our product well, so what do some companies do?

Improve the website by testing different copy to see what works best?  NO!

Most companies get a new website designed with almost exactly the same text!

What people fail to understand that it is the information that people want, the look and feel of the website is important but secondary to what is written.

They want to be excited about your product and want to buy a solution to their problem!

And words are your weapons..

But not all words are not equal.. SLICE for instance has a reaction, do you feel it?

Those are called power words

New, Powerful, Revolutionary, Explode, Multiply, Destroy, Ignite and so many more emotional gut-wrenching words that are the tools of the copywriter.

What is a copywriter?

Well, someone who writes copy – But not just any copy..

A copywriter is like a salesman on paper – persuasive and charming but gets straight to the point and doesn’t pull any punches.

Copywriters are artists and sculptors of words, phrases, bold, underline and italics to make the point stand out in place of you picking up the phone to sell your product or service.

Doing this correctly takes time and patience, as well as practice to get right if you want to do this yourself.

If you want to make more sales online you must use persuasive copywriting to be effective.

Sign up for our Free website copy critique – No obligation to buy further products or services from us.

We also won’t hound you with aggressive marketing techniques or bombard you with emails.